![]() In 2011, while a graduate student and health educator with St. An anonymous stream of listeners starts calling in to confide about a subject that is deeply personal and also taboo - skin bleaching.Īdawe is a Minnesota-based public health researcher and educator who works as a manager in Gov. "Hello? As-Salaam-Alaikum," she says into the foam mouth of her studio microphone. After peeling off her winter jacket, Adawe slides a pair of headphones over her crown of dark, short curls. Amira Adawe has a radio show, Beauty-Wellness Talk, which is a platform where the Somali community can talk openly about skin lightening without fear of being outed or stigmatized.Īmira Adawe has just arrived at a Somali-American community radio station in Minneapolis where she hosts a weekly call-in show called Beauty-Wellness Talk.
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